What percentage of New Zealand's population is Māori?

The correct answer is that approximately 15% of New Zealand's population identifies as Māori. This figure represents a significant cultural and historical aspect of New Zealand, as Māori are the indigenous people of the country with a rich heritage that influences New Zealand's identity, language, and traditions.

Understanding this percentage is vital for those involved in tourism and cultural engagement, as it highlights the importance of Māori culture in various sectors, including hospitality, arts, and adventure tourism. This demographic insight informs tourism professionals about cultural sensitivity, promoting Māori tourism experiences, and recognizing the role of Māori in the societal fabric of New Zealand.

In terms of the other options, while the Māori population is not about 5% or less than 10%, these lower estimates fail to accurately reflect the significance and presence of Māori people in New Zealand today. On the other hand, stating that about 25% would overstate their proportion relative to the total population. Keeping a close attention to these details is crucial for anyone working in New Zealand's tourism sector.