What is the primary purpose of the New Zealand Travel Code?

The primary purpose of the New Zealand Travel Code is to ensure safe and responsible tourism practices. This code provides guidelines and principles aimed at tourists, helping to promote respect for local cultures, the environment, and the communities they visit. By emphasizing responsible behavior, such as respecting natural sites and local customs, the Travel Code fosters sustainable tourism that benefits both visitors and New Zealand's unique ecosystems and societies. It acts as a framework to encourage tourists to act in ways that are ethical and beneficial, ultimately leading to a more positive experience for everyone involved.

While other options touch on important aspects of tourism, they do not capture the core intent of the Travel Code. For instance, promoting luxury experiences or increasing visitor numbers may be part of broader tourism strategies, but those are not the primary focus of the Travel Code itself. Enhancing the economic benefits of tourism may be a consequence of responsible practices, but the code is fundamentally about guiding behavior to ensure safety and responsibility.