What is the main focus of the New Zealand Tourism Strategy 2025?

The main focus of the New Zealand Tourism Strategy 2025 is to grow the value of tourism while maintaining environmental sustainability. This approach emphasizes the importance of ensuring that tourism development does not come at the cost of New Zealand’s natural and cultural resources. The strategy aims to enhance the economic benefits of tourism while also ensuring that the country's unique landscapes, ecosystems, and heritage are preserved for future generations. By balancing growth with sustainability, the strategy supports responsible tourism practices that benefit both visitors and local communities.

While other options touch on aspects of tourism, they do not encompass the broad and inclusive goals set out in the official strategy, which seeks to enhance the overall quality and sustainability of the tourism experience in New Zealand.