How many RTO regions are there in New Zealand?

New Zealand features a system of Regional Tourism Organizations (RTOs) designed to encourage local tourism and promote specific areas to visitors. The current structure consists of 30 distinct RTO regions. Each of these regions plays a vital role in the development and marketing of tourism activities and resources tailored to the unique characteristics and attractions of their areas. This diversity allows for a wide range of experiences for tourists, from urban culture in cities to stunning natural landscapes in rural areas. By having 30 RTO regions, New Zealand can effectively promote local tourism, ensuring that even less prominent destinations receive attention and support in attracting visitors. Each region's RTO works collaboratively with local businesses, government, and communities to enhance the visitor experience and capitalize on their unique offerings.